WeightControl.com Interview with:
Maya Vadiveloo, PhD, RD
Nutrition and Food Sciences
University of Rhode Island
WeightControl.com: What is the background for this study? What are the main findings?
Response: We conducted this study with the goal of helping people make healthier dietary choices while at the grocery store. We know that food companies use personalized messages and discounts that prompt people to buy unhealthy foods. We tested whether similar approaches could be used to encourage people to buy healthier foods by sending people 2 personalized, healthy food coupons each week to make these foods more affordable. We also wanted our recommendations to reflect people’s dietary preferences, so we only sent people coupons that aligned with preferences they told us at the beginning of the study .
The coupons were directly linked to people’s loyalty cards and they also received a brief nutrition message and recipe via email every week.
Overall, we found that people liked the personalized healthy food incentives, that it prompted them to purchase more healthy foods, and improved the overall diet quality of their grocery purchases.