Personalized Coupons, Recipes and Education Helped Shoppers Make Healthier Food Purchases

we are interested in scaling this work so it can reach more US adults and help them improve their diet quality and diet-related health.

WeightControl.com Interview with:
Maya Vadiveloo, PhD, RD
Assistant Professor
Nutrition and Food Sciences
University of Rhode Island

Dr.  Vadiveloo

WeightControl.com:  What is the background for this study?  What are the main findings?

Response: We conducted this study with the goal of helping people make healthier dietary choices while at the grocery store. We know that food companies use personalized messages and discounts that prompt people to buy unhealthy foods. We tested whether similar approaches could be used to encourage people to buy healthier foods by sending people 2 personalized, healthy food coupons each week to make these foods more affordable. We also wanted our recommendations to reflect people’s dietary preferences, so we only sent people coupons that aligned with preferences they told us at the beginning of the study .

The coupons were directly linked to people’s loyalty cards and they also received a brief nutrition message and recipe via email every week.

Overall, we found that people liked the personalized healthy food incentives, that it prompted them to purchase more healthy foods, and improved the overall diet quality of their grocery purchases.

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Which Sugar Suppresses Appetite Better?

I would advise reducing the consumption of sugar-sweetened foods and beverages and instead eating more whole foods, like fruits and vegetables, which have many health benefits.

WeightControl.com Interview with:
Katie Page, MD
Associate Professor of Medicine
Co-Director, Diabetes and Obesity Research Institute
Department of Internal Medicine
Division of Endocrinology
USC Keck School of Medicine

WeightControl.com:  What is the background for this study?  What are the main findings?

Response: Health experts advise people to cut back on sugar. My team at Keck School of Medicine at USC has been researching whether the type of sugar people consume makes a difference on their health. In this paper, we examined how appetite regulating hormones respond to sucrose compared to glucose. Sucrose is a disaccharide that contains equal parts of glucose and fructose, whereas glucose is a simple sugar (or monosaccharide).

The different structures affect the way the sugars interact with tissues, which influences their effects on the body. In prior studies, we showed that the monosaccharide, fructose, produces lower levels of hunger suppressing hormones than glucose. In this study, we were interested in examining sucrose because it is more of a real-world sugar and one of the most commonly consumed added sugars in our diet.  

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