Children’s Requests for Unhealthy Foods: What’s Driving Pester Power and What Can Parents Do?

A new survey of over a thousand parents finds that more than half report their children frequently request unhealthy foods while shopping — with in-store placement, packaging, and advertising among the biggest drivers.

WeightControl.com Interview with:
Professor Emma Boyland PhD MBA MSc BSc
Chair of Food Marketing and Child Health
Deputy Dean for the Institute of Population Health
University of Liverpool
UK

A new analysis presented at ECO 2026 examines how food environments drive childhood obesity through children’s requests for unhealthy products — and what parents and policymakers can do about it. Continue reading “Children’s Requests for Unhealthy Foods: What’s Driving Pester Power and What Can Parents Do?”